DISCLAIMER

**The below is the second draft of the GIF animation, and not the final draft.

Brand GIFs (4) Version 1

These GIFs focus on the brand and the brand slogans

FIRST DRAFT: 9/1/2025

1/12 – Logo

A generic logo animation of the brand

  • Text: EN/AR
  • Artwork: By Quicksloth ✅
  • Change: Love the transition of the X with the EN and AR of the brand name. Can we do something on the popping stars / electricity to give it a little more oomph.
Changes

2/12 – Shop Now

“Shop Now” with Xcite logo or can be “Shop Now” on a shopping bag.

  • Text: EN
  • Artwork: By Quicksloth ✅
  • Changes: Any chance we can add the Arabic too, تسّوق الآن
Changes

3/12 – Lowest Price

Lowest Price Guarantee with Xcite Logo ضمان أقل الأسعار

  • Text: EN/AR
  • Artwork: By Quicksloth ✅
  • Changes: Like the animation, can we have it follow the logo guidelines we have done for it? Attached for reference. The Thumb, the Red and the wording.
Changes

4/12 – Add to cart

“Add to Cart” with Xcite logo or can be “Add to Cart” on a shopping bag.

  • Text: EN
  • Artwork: By Quicksloth ✅
Approved

Brand GIFs (4) Version 2

These GIFs focus on the brand and the brand slogans

SECOND DRAFT: 14/1/2025

1/12 – Logo

A generic logo animation of the brand

  • Text: EN/AR
  • Artwork: By Quicksloth ✅
Pending Approval

2/12 – Shop Now

“Shop Now” with Xcite logo or can be “Shop Now” on a shopping bag.

  • Text: EN/AR
  • Artwork: By Quicksloth ✅
Pending Approval

3/12 – Lowest Price

Lowest Price Guarantee with Xcite Logo ضمان أقل الأسعار

  • Text: EN/AR
  • Artwork: By Quicksloth ✅
Pending Approval

Seasonal GIFs (4) Version 1

All key launches & seasons

FIRST DRAFT: 9/1/2025

5/12 – Happy new year

New Year CountDown 5… 4… 3… 2… Happy New Year! With Xcite Logo كل عام وانتم بخير!

  • Text: EN
  • Artwork: By Quicksloth ✅
  • Note: Arabic text was added
Change

6/12 – Ramadan

يا زين رمضان مع العايلة A family sitting together around the Iftar table

  • Note: Our creative team believes that the color is cohesive in this, adding more color would make it too noisy, please suggest
  • Text: AR
  • Artwork: By Quicksloth ✅
Pending Approval

7/12 – Ya Hala Shopping Festival

يا هلا بإكسايت For the Ya Hala shopping festival.

  • Text: AR
  • Artwork: By Quicksloth ✅
Approved

8/12 – February 25/26

“هلا فبراير!” (Hala February!) with the Kuwaiti flag/Xcite Waving.

  • Text: AR
  • Artwork: By Quicksloth ✅
Approved

Seasonal GIFs (4) Version 2

All key launches & seasons

SECOND DRAFT: 15/1/2025

5/12 – Happy new year

New Year CountDown 5… 4… 3… 2… Happy New Year! With Xcite Logo كل عام وانتم بخير!

  • Text: EN
  • Artwork: By Quicksloth ✅
Pending Approval

CSR & Other (4) Version 1

Major events and expressions from Xcite

FIRST DRAFT: 9/1/2025

9/12 – GGWP

GG,WP Xcite!

  • Text: EN
  • Artwork: By Quicksloth ✅
  • Change: As for the rest, I believe we had some feedback during our last meeting where you guys felt some of them were a little too monotone and we are okay with color introductions to this
Changes

10/12 – Winner Winner, Majboos Dinner

Winner Winner, Machboos Dinner!

  • Text: EN
  • Artwork: By Quicksloth ✅
Approved

11/12 – Ramadan CSR

A glowing hand giving sadaqa (charity) with “الخير في رمضان! This can be used for any CSR done in Ramadan.

  • Text: AR
  • Artwork: By Quicksloth ✅
  • Change: As for the rest, I believe we had some feedback during our last meeting where you guys felt some of them were a little too monotone and we are okay with color introductions to this
Changes

12/12 – Game Avatar

A glowing crown over a gamer avatar same as Fortnite “الأفضل دايماً مع اكسايت

  • Change: Arabic text was excluded due to design constraint, please suggest.
  • Text: EN
  • Artwork: By Quicksloth ✅
Approved

CSR & Other (4) Version 2

Major events and expressions from Xcite

SECOND DRAFT: 14/1/2025

9/12 – GGWP

GG,WP Xcite!

  • Text: EN
  • Artwork: By Quicksloth ✅
Pending Approval

11/12 – Ramadan CSR

A glowing hand giving sadaqa (charity) with “الخير في رمضان! This can be used for any CSR done in Ramadan.

  • Text: AR
  • Artwork: By Quicksloth ✅
Pending Approval