THE AVENUES
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Case Study - The Avenues
Leveraging social media with customized GIFS #theavenues at 82.6K* views
1. About the Brand & what we proposed
The Avenues is considered to be one of the largest shopping malls in the world. It features 1,400+ stores.
Since it is a favorite destination for residents in Kuwait, we proposed customized GIF’s to increase interaction
2. Brainstorming & Creative Process
After thorough brainstorming with the avenues team, we segmented the set of 12 GIFs into (Brand, Youth and Activities)
We custom created each GIF with quirky localized lingo such as (Retail therapy) and (Bil Aven)
3. Pushing the GIFs Live and launching #theavenues
Our tech team set up the third party brand account for the avenues, added the relevant keywords and pushed the GIF’s live
Once the GIF’s were live, we were able to find it on instagram, tiktok, snapchat & facebook by searching #theavenues
What The Avenues had to say:
“The team was so helpful and attentive to our needs and demands.
It was very easy communicating with them.
The team understood what we wanted and they delivered a high quality product.”
– Abdulathim Heedar
Here’s how the avenues announced their GIFs & Stickers
Brand Engagement
Brand Interaction
Brand Asset
Search the keyword #theavenues on 
Adding a local touch to some of the biggest brands!
